UrbanPiper goes global with the help of Supersub.
When UrbanPiper, a rapidly growing SaaS company based in Bangalore, India, looked at their future, they saw enormous potential. Their platform, which connects restaurants with online food delivery systems, was revolutionizing the way businesses operated. With 150-200 employees, they had achieved impressive success in the Indian market, but their ambitions extended far beyond national borders—they wanted to go global. However, as they looked deeper into their organization, they noticed some areas for improvement. The sales team faced challenges in maintaining alignment and lacked a cohesive strategy to help them stay competitive in a rapidly changing market. Gaps in sales skills were becoming more pronounced, and the looming challenge of scaling operations for global expansion was growing more urgent by the day.
The Challenge: Gearing Up for Global Growth
UrbanPiper’s CEO, Saurabh Gupta, understood the stakes. “For over five years, we had been a lean Business Development team,” he recalled. The team was capable, but as they grew, it became clear that continuing to scale with the same approach wouldn’t work. They needed a cohesive sales strategy that would not just support, but actively drive their growth.
Sales performance was inconsistent. Deals took longer to close than expected, and opportunities were often missed because of unrefined negotiation techniques and inconsistent client communication. The company’s culture had thrived in its early days, but now, managers found it challenging to maintain team motivation and alignment as the organization grew.
That’s when Supersub stepped in.
The Turning Point: Strategic Sales Alignment
Supersub began by listening. Rather than diving in with a one-size-fits-all solution, they spent time understanding UrbanPiper’s unique challenges. A thorough assessment of the company’s sales strategy, market position, and competitive landscape revealed the heart of the issue: the sales team was spread too thin, and their efforts weren’t aligned with the company’s growth objectives.
The solution? A series of workshops that brought together key stakeholders, sales leaders, and decision-makers. These weren’t just brainstorming sessions—they were strategic discussions that peeled back the layers of the company’s challenges. Together, they crafted a clear, actionable sales strategy. By the end of the workshop sessions, UrbanPiper had set clear sales targets and KPIs, while also renewing the sales team’s sense of purpose. They now saw how their efforts tied directly into the company’s larger goals.
Empowering Leadership: Managers Stepping Up
Meanwhile, UrbanPiper’s managers were facing their own set of challenges. As the company expanded, so did the complexity of leading larger teams. Motivating employees, resolving conflicts, and setting clear goals were no longer straightforward tasks. Supersub recognized this and rolled out a leadership development program that wasn’t about generic advice—it was about helping each manager refine their leadership style.
Through a mix of one-on-one coaching and group workshops, managers learned how to set clear, achievable goals that kept their teams aligned and motivated. One manager reflected on how a mentoring session helped them navigate a particularly tough conflict within their team. “It wasn’t just about resolving the issue,” they shared, “it was about understanding how to prevent it from happening again and fostering a stronger team culture.”
This leadership training translated into real-world results. Managers reported a 35% improvement in team engagement and productivity, driven by more effective goal setting and performance management practices. The change wasn’t just in numbers; it was in the energy and focus that teams brought to their work.
Scaling Operations: Global Expansion with Local Precision
With a new sales strategy in place and leadership empowered, UrbanPiper was ready to scale. Supersub guided the company through the complexities of expanding internationally. Opening a regional inside sales hub in Egypt was a key milestone in their global expansion, giving them a foothold in the MENA region. This wasn’t a simple task—everything from operational efficiency to cultural nuances had to be considered.
Supersub’s approach to scaling was all about minimizing disruption. By optimizing sales processes and ensuring the right resources were in place, they helped UrbanPiper expand smoothly. Their success wasn’t just measured by the number of new regions entered—it was reflected in how the company maintained operational efficiency throughout the rapid growth.
The Outcome: A Stronger, Aligned UrbanPiper
Looking back on the journey, Saurabh Gupta sees a different company than the one he led before partnering with Supersub. Sales pipeline efficiency increased by 30%, deal closure rates improved by 20%, and productivity across teams rose by 35%. But beyond the numbers, what stands out is the transformation in the company’s culture.
UrbanPiper now operates with a sense of purpose and alignment. The sales team isn’t just hitting targets—they understand their role in the company’s larger mission. Managers aren’t just managing—they’re leading teams that are engaged, motivated, and ready to take on the challenges of global expansion. Supersub didn’t just provide solutions; they empowered UrbanPiper to thrive in a new chapter of their journey.
This story of transformation isn’t just about UrbanPiper—it’s about what’s possible when a company invests in its people, aligns its strategy, and embraces the future with the right partners by its side.
