Drivu transforms its sales and growth strategy with the help of Supersub.
In the bustling tech scene of the UAE, Drivu was making waves. A drive-thru platform built from the ground up, Drivu had always been fueled by the passion and dedication of its founding team. Bootstrapped and self-funded, the company’s early success came from relentless hard work and constant innovation. But as Drivu set its sights beyond the borders of the UAE, the challenges of scaling internationally began to mount. The complexities of scaling beyond their home market demanded guidance from someone who had first hand experience and could provide insights rooted in practical knowledge, not just theory. They needed a partner who understood the realities of global expansion, who could offer tried-and-tested strategies rather than high-level concepts, from process applicability to people management methodologies. That’s when Supersub stepped in.
The Dilemma of Expansion
In those early days, Drivu’s team found themselves at a crossroads. They knew the time had come to expand, but they were grappling with a crucial decision: Should they stick to their centralized sales model, driving everything remotely from Dubai, or should they follow the traditional route of opening local offices and hiring on-the-ground teams in each new market?
For a young company like Drivu, this wasn’t just a logistical question—it was a pivotal decision that could determine the future of their global ambitions. “We were uncertain,” recalled Murshed, Co-founder at Drivu. “The typical way to do things was to open offices and hire local staff, but we were already operating in a remote-first way, and we didn’t know if that would scale.”
That’s when Supersub stepped in with clarity. Their experience in running decentralized sales teams was exactly what Drivu needed. With their guidance, Drivu began to see a clear path forward.
A New Vision for Sales
Supersub’s influence went beyond just answering the remote-vs-local question. As the partnership deepened, it became clear that Drivu’s sales processes needed more than just a structural overhaul—they needed streamlining.
“Supersub was instrumental in helping us define the sales process,” Murshed explained. “We were doing a lot of things by trial and error, and they brought in the kind of discipline we lacked. They helped us standardize everything—what questions to ask clients, how to handle the sales journey, what to prioritize.”
Drivu’s sales team now had a roadmap. They were no longer improvising; they had a clear, documented strategy. From Dubai, they could sell effectively to multiple markets, but as they ventured into regions where their brand wasn’t yet well known, Supersub helped them develop a hybrid model. In these markets, a local presence could build initial trust, while the centralized team back in Dubai would continue the rest of the sales process remotely.
The Supersub Difference
So, what made Supersub stand out in this journey? For Murshed, it was Supersub’s no-nonsense, practical approach. “There was no theory, no fluff,” Murshed said. Supersub didn’t just tell us what might work—they knew what would work.”
Unlike other consultants who might have focused on lengthy reports and dense documentation, Supersub took a hands-on, actionable approach. This wasn’t about following a generic playbook—it was about crafting a unique strategy tailored to Drivu’s specific needs.
“Their advice was rooted in real-world experience,” Murshed added. “That practicality was what made all the difference.”
Results that Matter
As Drivu’s sales processes began to take shape, the impact was immediate. First and foremost, clarity was the greatest outcome of the partnership. Drivu’s leadership and sales team now had a clear direction, and the confidence to know they were on the right path.
Sales efforts became more efficient, thanks to standardized processes and well-documented procedures. The hybrid model that Supersub helped devise allowed Drivu to have the best of both worlds—local presence where it mattered and remote efficiency where it worked.
The results? Drivu’s sales operations became streamlined, and the team found themselves able to focus on what mattered most: building relationships and closing deals. Murshed recalled the most important outcome of all: “Clarity and practicality. We knew exactly what to do and how to do it.”
The Road Ahead
Today, Drivu is continuing its global expansion, armed with the confidence and strategic insight that Supersub provided. While challenges still lie ahead—as they always do for a growing company—Drivu is now better equipped to face them.
If one word could summarize the impact Supersub had on Drivu, it would be clarity. “Supersub helped us see the path clearly,” Murshed said. “And with that clarity came the confidence to move forward.”
Drivu’s journey is far from over, but with Supersub’s strategic guidance, they’ve taken the first critical steps toward becoming a global leader in the drive-thru solutions industry. And as they continue to scale, the lessons learned from their partnership with Supersub will be the foundation upon which they build their future success.
