Social selling is the use of social media platforms to connect with potential customers and build relationships with them. It feels like it has become less relevant in the past years for a number of reasons.
First, social media platforms have become more crowded. There are now billions of people using social media, and it is becoming increasingly difficult to stand out from the crowd.
Second, social media users are becoming more skeptical of sales messages. They are bombarded with sales messages all day long, and they are more likely to ignore messages that come across as too salesy.
Third, social media users are more likely to do their research before making a purchase. They are more likely to read reviews, connect with colleagues, and ask for recommendations before they decide to work with a service provider.
As a result of these factors, social selling has become less effective in recent years. It is still possible to use social media to generate leads and close deals, but it is no longer the silver bullet that it once was.
Here are some tips for using social selling effectively in 2023:
- Focus on providing value. Don’t just use social media to sell your products or services. Instead, focus on providing value to your audience by sharing helpful content, answering questions, and starting conversations.
- Be authentic. People can spot a fake from a mile away. Be yourself and let your personality shine through on social media.
- Be patient. It takes time to build relationships on social media. Don’t expect to close a deal overnight. Just keep providing value and building relationships, and eventually you will start to see results.
If you follow these tips should be a good starting point to get your prospects attention however it takes following a rigorous sales process and engaging in meaningful conversations to convert a prospect into a customer.
